How a Website Works and Why Do I Need Web Hosting?
If you are in an e-commerce business and are struggling to identify trends for the future, you’re in the right place. In this article, we’ll discuss three significant emerging e-commerce trends for 2020 and beyond.
#1 Emerging eCommerce Trend: The Amazon Effect
It’s important to understand Amazon’s role in all of this. Amazon is the most popular and profitable e-commerce business in the world. Amazon’s success means every other e-commerce business should be paying close attention to what they do. There is a good chance that if Amazon does something, you should too. There is even a term for the phenomenon – The Amazon Effect.
The Amazon effect refers to the challenges that e-commerce businesses face when competing with Amazon.
For example, Amazon offers low prices and fast shipping on all of their products. Most e-commerce businesses can’t offer both of those things at once.This presents a challenge to e-commerce businesses because most consumers will choose to shop at stores that offer low prices and fast shipping over ones that don’t.
Because of this, e-commerce businesses must find a way to offer low prices and fast shipping while still making a profit or risk losing business to Amazon.
Not only has Amazon made it nearly impossible for e-commerce businesses to compete with them – they’ve also helped other industries. By helping these other industries, Amazon has successfully weakened their competition even more. For example, by offering customers fast shipping, Amazon has forced pressure onto other business to provide fast, free shipping to their customers as well. Now,businesses must offer expanded shipping options to customers, in hopes to provide the same kind of fast, affordable shipping experience that Amazon can afford to deliver.
#2 The Use of Mobile Devices Will Increase
The first trend that we can safely predict about the future of e-commerce is the increase in the use of mobile devices. In other words, more and more people in the future will use their mobile devices to buy things online rather than a desktop or laptop. According to Statista, e-commerce sales through mobile platforms have been increasing worldwide every year since 2016. It’s estimated that in 2020, more than 70% of all e-commerce sales will be from mobile devices. If these stats are any indication,it’s clear that mobile commerce is the way of the future.
In order for businesses to adapt to this change in consumer behavior, they should be doing two things.
To make sure your website is optimized for mobile, you should make sure that it is easy to navigate, and that it has fast load times per page. By doing these two things, businesses will be well equipped to handle the impending explosion of mobile commerce.
#3 Written Product Descriptions Will Become Obsolete
Another prediction about the future of e-commerce is that written product descriptions will become obsolete. According to studies conducted by SocialMediaToday, 60% of shoppers would rather watch a product video than read a product description when they’re shopping. This number is projected to increase over time. With this in mind, retail companies should focus on providing video product descriptions, as opposed to written ones.
In product videos, make sure that you explain everything possible about the product. This includes how to use it, why a consumer needs it, and anything else that may be of relevance.
The Amazon Effect is one of the biggest indicators of future e-commerce trends. In addition to The Amazon Effect, we see other indicators of future e-commerce trends through data and statistics. In the future, mobile commerce will surpass traditional e-commerce, and that written product descriptions will become obsolete. If you are in the e-commerce business, all you need to do is pay attention to what Amazon does, and do a little research of your own. As long as you fulfill these goals, you have a much better chance of keeping pace in the e-commerce game.
Why is Responsive Design So Important?
Responsive design is the “big thing” in web design right now. But if you are not a designer, you may be wondering what this term means. You might also be unsure as to whether or not business’s website should be implementing responsive design, especially if you do not understand the concept.
Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.
Read on to find out why responsive design is so important to your company’s website, and also read the responsive design pros and cons you should know about before investing in a redesign
What is responsive design?
First, here’s a quick explanation of responsive design and how it works. Essentially, responsive design is a way to put together a website so that it automatically scales its content and elements to match the screen size on which it is viewed. It keeps images from being larger than the screen width, and prevents visitors on mobile devices from needing to do extra work to read your content.
The ultimate goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices. It is often very difficult to navigate these sites, and it may even cost you potential customers who become frustrated with trying to figure out how to do something.
Responsive website design also replaces the previous need to design a dedicated mobile website for smartphone users. Now, instead of designing multiple websites for different screen sizes, you can design just one website that scales up or down automatically to match the device it’s being viewed on.
Why should you invest in responsive design?
We live in a multi-screen society. Because of this, it’s important for your site to be viewable across as many devices as possible, because you never know what device someone will be using to view your website.
Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.
Additionally, in early 2015, Google announced that mobile-friendliness would become a ranking factor in its search engine algorithms. This meant that sites that were mobile-friendly would potentially lose some ground in search engine results because they wouldn’t be delivering a good experience to mobile searchers and viewers.
In summary, the benefits of choosing responsive design for your website include:
Let’s take an in-depth look at each one of these 5 benefits so you can learn a little more about why you should invest in a responsive website.
1. COST EFFECTIVENESS
Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.
When you have a website with responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.
3. IMPROVED USER EXPERIENCE
User experience is crucial to website owners. You want people to like your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear unprofessional.
No one wants to do business with a place that is unprofessional. But responsive design, which offers a much better user experience, can help convince people to give your company a chance. Because zooming and scrolling will be eliminated, content can be viewed quicker, and the overall impression that visitors have will be much more positive.
You have your business plan and you have your idea, and now you need to get your business out of your head and onto the web. The thing is, as a small business owner, we’re guessing you wear many hats. You may not have a web designer or marketing manager to help you get your business up-and-running online—because that’s your job, too.
This is why we’ve created cloud-first tools that can help you manage your business, whether you need to get a website, create a business email, or collaborate on-the-go with employees.
If you want to get your small business online using G Suite, here are three simple steps to guide you through the process.
1. Buy a domain.
To establish your identity on the web, you’ll need to register a domain (the URL address you use to view a website and send emails). There are a number of companies you can use to secure a domain for your business, including Google Domains.
How to get a domain with Google:
You can also buy domains and create websites through other companies, like Squarespace or Wix, and easily attach them to G Suite if you still need a business email.
Insider tip: A part of picking out the right domain for your business, is making sure someone else doesn’t already use it. Be sure to search if your domain already exists, and then check on social media to see if the social handles for that name are also available. If they are, sign up as soon as you can for social accounts using the same name as your domain. This will help round out your presence on the web and maximize exposure of your business.
2. Make a business website.
When starting a business online, you’ll want to stake your claim on some digital real estate. Websites are often time-consuming to create if you don’t have a plan in place first. Here’s our advice to help you set up your site:
Tips for building a business website:
Insider tip: Take your website up a notch and think about the mobile experience of your site. You only have a few seconds to catch people’s attention on their phones.
You can use Think with Google’s tool, Test My Site, an easy way to measure your website’s performance on mobile. Enter your web address into Test My Site, and you’ll receive a report with your site score and a list of specific fixes that can help your business connect more quickly with people online.
3. Set up a business email.
A key part of your business is the relationships you’ll build. Relationships are built on communication, so you’ll want to set up an email address at your own domain so you can be contacted easily. More than 5 million paying businesses rely on Gmail for their professional email address to keep their companies running smoothly, particularly because of built-in security protections that block 99.9 percent of phishy emails
When you create a custom email using your new domain, people outside of your business will know where they can reach you professionally (for example, “stephanie@yourcompany”). With Gmail, it’s easy to collaborate and stay productive—both online or offline and on any device. If you’re ready to set your company up with a business email, start here.
Insider tip: At this point, it’s also a good idea to consider which email aliases you want to use for your business, like “sales@yourcompany” for sales inquiries or “help@yourcompany” for support issues. When you’re first starting out with G Suite, emails sent to your aliases will be automatically forwarded straight to your inbox. Later you can change it to other inboxes once you add more team members to your G Suite account.
Building your business’ future
Now that you’ve set your business up online, it’s time to take it one step further by using productivity tools to house your documents, plans, and presentations. As you add new members to your team and grow your business, you can use G Suite apps to store all of your files and to collaborate in real-time. Build project proposals in Docs, crunch business data in Sheets—and have it all automatically saved in Drive. You can even set up video conferencing in Hangouts Meet to help your team stay connected no matter their location.